Portfolio

A look at real design, photography, and e-commerce work — from Greg’s day job to local shops he’s helped bring online.

Healing Herbals — Product Design & Photography

Greg’s day job at Healing Herbals: package and label design, product sourcing, and studio product photography for the shop — including helping set up a farm for full vertical integration of the product supply chain.

Results: ran a SEMrush/Ahrefs SEO overhaul that doubled Healing Herbals’ organic search traffic, and built and managed listings across 5+ marketplaces — Amazon Seller Central, Walmart, eBay, Shopify, WordPress, and Wix — plus 2 physical retail locations. Tools: NetSuite/ERP, Adobe Creative Suite, CorelDRAW, KeyShot.

Healing Herbals by the Numbers

Storefront performance across the period Greg has run e-commerce for Healing Herbals (Sept 2022 – Aug 2026), each figure measured against the equivalent preceding period.

$1,817,849Total sales▲ 12,400%
25,100Orders placed▲ 10,000%
24,400Orders fulfilled▲ 10,500%
593,539Store sessions
$67.77Average order value▲ 26%
21.76%Returning customer rate▲ 275%
1.39%Conversion rate
Healing Herbals total sales over time — $1,817,849.13, up 12,400%
Healing Herbals returning customer rate 21.76%, orders fulfilled 24.4K, orders 25.1K
Healing Herbals store sessions over time — 593,539Healing Herbals average order value over time — $67.77, up 26%Healing Herbals conversion rate over time — 1.39%

Label & Packaging Design

Owns the label and packaging pipeline end to end: translates wholesale customers’ specs into print-ready label files, sources and price-negotiates directly with printers overseas (including in China), and checks every run’s materials and dimensions against spec down to the millimeter before it ships.

Kanna vaporizer juice bottle product photoKava Gummies Zen pouch product photoKanna Gummies Strawberry pouch product photoKYN Kanna nicotine-free pouches tin product photoBlue Lotus alcohol-free tincture bottle product photoWhite Lotus herbal tea pouch product photoKanna nasal spray retail display boxKratom Elixir canned beverage product photoWild Dagga extract jar product photoHerbal extract powder product photoBlue Lotus vaporizer juice bottle product photo

Multi-Marketplace Management

Built and managed e-commerce listings across Amazon Seller Central, Walmart Marketplace, eBay, and Etsy for 5+ years — product listings, pricing, inventory sync, and order fulfillment kept consistent across every channel at once, alongside Shopify, WordPress/WooCommerce, and Wix storefronts.

Roots Kava Bar — Port Jefferson, NY

Design and content work for Roots Kava Bar, a kava & botanical bar in Port Jefferson, NY — designed their website and blog content, plus decals, promotional flyers, and new product designs for the shop, seen across their website and Instagram.

Roots Kava Bar counter with branded cups

Entheogenic Emporium

Full creative build for Entheogenic Emporium, an online shop for legal botanicals and extracts — helped create their website, products, designs, and advertisement artwork, shown on their site, YouTube channel, and Instagram.

Entheogenic Emporium Kanna liquid extract tincture product photoDried kanna flower product photo

Crystal Harvest — Gemstone & Supply

Product photography for Crystal Harvest’s own crystal and mineral listings — the same shop this page lives on.

Brandberg Amethyst Crystal Cluster — Tafelkop, Namibia - Crystal Harvest product photo Double Terminated Smoky Quartz Point — Natural Crystal - Crystal Harvest product photo Ethiopian Fire Opal Cabochon — Natural Play-of-Color - Crystal Harvest product photo Herkimer Diamond Quartz Cluster with Feldspar — New York - Crystal Harvest product photo Milky Phantom Quartz Cluster — New Hampshire - Crystal Harvest product photo Petrified Wood Specimen — Long Island, New York - Crystal Harvest product photo Libyan Desert Glass — Natural Tektite Lot, 3 Pieces - Crystal Harvest product photo Clear Quartz Crystal Point — Natural Specimen - Crystal Harvest product photo Tanzanite Rough Lot — 4 Natural Blue-Violet Specimens - Crystal Harvest product photo
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